The Branding Blueprint Blog
Actionable Branding, Website & Marketing Tips for Service-Based Businesses
The Branding Blueprint Blog is where I break down what actually helps service-based businesses grow beyond the surface. Here you’ll find practical insights on brand strategy, Squarespace website design, content visibility, and marketing systems that support real sales, not just “looking good.” Whether you’re refining your brand, rebuilding your website, or trying to show up more confidently online, these posts are designed to help you move with clarity.
How to Write an Engaging About Us Page That Builds Trust
Learn how to create an engaging and authentic "About Us" page that connects with your audience, builds trust, and enhances your brand identity. This step-by-step guide covers everything from sharing your mission to showcasing your team and using visuals effectively.
How to Write a Mission Statement for your Business
Discover how to craft a mission statement that defines your brand, guides your business decisions, and connects with your audience. This step-by-step guide will help you create a mission statement that truly reflects your business's purpose and values.
Why Brand Design is So Important
Discover why brand design is more than just a logo. Learn how a strong visual identity can set your business apart, build trust, and create an unforgettable customer experience.
Ultimate Guide to Creating the Perfect Contact Page for Your Website
A well-designed contact page is essential for turning visitors into customers. Learn how to create a user-friendly, accessible, and engaging contact page that builds trust and facilitates communication.
How to Be "That Girl" When Running Your Small Business
Embrace the "that girl" lifestyle in your small business with tips on productivity, self-care, branding, and more. Achieve balance and success with our comprehensive guide.
Prioritizing a Healthy Mindset as a Small Business Owner
Running a small business is challenging, but maintaining a healthy mindset is key to your success. Learn how to overcome procrastination, build confidence, manage anxiety, and break free from mental blocks to thrive as a business owner.
How Decision Fatigue is Costing Your Brand Money
Feeling overwhelmed by constant decision-making? Discover how decision fatigue could be costing your brand money and learn strategies to streamline your processes. Find out how a clear brand strategy and visual identity can help you focus on what you do best.