The Branding Blueprint Blog
Actionable Branding, Website & Marketing Tips for Service-Based Businesses
The Branding Blueprint Blog is where I break down what actually helps service-based businesses grow beyond the surface. Here you’ll find practical insights on brand strategy, Squarespace website design, content visibility, and marketing systems that support real sales, not just “looking good.” Whether you’re refining your brand, rebuilding your website, or trying to show up more confidently online, these posts are designed to help you move with clarity.
Crafting a Brand vs. Creating a Buzz: What's the Difference Between Branding and Marketing?
Branding crafts your business's soul, while marketing showcases it to the world. Learn about the identity and buzz you can develop for your brand and how they work together to elevate any business.
Multi-Logo Strategy: Enhancing Brand Recognition and Adaptability
Learn about the strategic advantages of adopting a multi-logo approach and explore how primary, secondary, and tertiary logos can work together to enhance brand flexibility, recognition, and adaptability.
5 Signs It Might Be Time to Rebrand: Recognizing When Your Brand Needs a Refresh
Discover if your brand is ready for a rebrand and learn the critical signs indicating the need for a rebrand, such as an outdated brand image, evolution in products/services, shifts in target audience, and more. Learn how rebranding can align your business with current trends and customer expectations to ensure long-term success. Perfect for businesses considering a strategic brand overhaul.
Building a Business Website That Engages and Converts: A Comprehensive Guide
Explore effective strategies for building a business website that connects with visitors. Learn how to blend user-friendly design, clear branding, and strategic content to craft a business website that engages visitors and boosts conversions.
Crafting an Unforgettable Mission Statement: Your Guide to Nailing It
Discover the power of a mission statement in defining a brand's purpose and direction. Whether you're kickstarting a venture or rebranding, dive into the secrets behind crafting an unforgettable mission statement.
Branding vs. Marketing: The Dynamic Duo Every Business Needs In their Toolkit
Branding or marketing — which is more important? Dive deep into the roles each plays in business success and understand why the synergy of both is a game-changer.
Color Psychology 101: The Impact of Color on Effective Marketing
Discover how color shapes consumer perceptions and buying decisions. Understand the essentials of color psychology to enhance your marketing strategies and boost business growth.
The Power of Multiple Logos: How to Build a Flexible Logo Suite for Your Brand
Think one logo is enough? Not quite. Here’s how a flexible logo suite—primary, secondary, and tertiary logos—keeps your brand consistent and impactful everywhere.