The Branding Blueprint Blog
Actionable Branding, Website & Marketing Tips for Service-Based Businesses
The Branding Blueprint Blog is where I break down what actually helps service-based businesses grow beyond the surface. Here you’ll find practical insights on brand strategy, Squarespace website design, content visibility, and marketing systems that support real sales, not just “looking good.” Whether you’re refining your brand, rebuilding your website, or trying to show up more confidently online, these posts are designed to help you move with clarity.
Color Psychology 101: The Impact of Color on Effective Marketing
Discover how color shapes consumer perceptions and buying decisions. Understand the essentials of color psychology to enhance your marketing strategies and boost business growth.
The Power of Multiple Logos: How to Build a Flexible Logo Suite for Your Brand
Think one logo is enough? Not quite. Here’s how a flexible logo suite—primary, secondary, and tertiary logos—keeps your brand consistent and impactful everywhere.