A welcoming foundation for wellness coaching
Celeste Wellness Coaching needed a clear brand foundation and a visual direction that reflected its approach to supporting clients.
My role: Brand strategy and visual identity design.
Giving the visual direction a reason
I defined the mission, vision, values, value proposition, and audience personas before developing the brand story and founder introduction. A celestial-themed logo and warm palette translated that foundation into a welcoming visual identity, supported by professional photography.
What the project delivered
Brand strategy, messaging, a celestial logo, a coordinated palette, and imagery for presenting the coaching business.
