I Was Tired of Watching Good People Lose. So I Built Better Brands.

I didn’t start out wanting to play support in League of Legends. Hell, I didn't even want to play League of Legends.

But, back then, I was an ADC main, or at least I tried to be. But match after match, I kept getting paired with supports who either didn’t ward, didn’t peel, or just straight-up wandered off mid-fight. It was frustrating watching games fall apart because someone couldn’t do their job, especially when I knew it could be done better.

So one day, I made the switch.

I picked up support, learned the mechanics, studied the map, and built out my champion pool. And not only did I climb faster than I ever had before, but I realized I loved the role.

It wasn’t about the spotlight or stats. It was about creating stability. Setting the pace. Seeing the big picture and making sure everyone else could do what they needed to do to win.

That mindset didn’t just change my rank. It shaped how I ran my business years later.

These days, I run Constant Creates, a brand and web studio for service providers who are ready to grow with clarity, confidence, and design that actually works.

What Playing Support Taught Me About Design

Playing support in League taught me to look beyond flashes and focus on what actually makes a team work. It’s not just mechanics, it’s communication, positioning, and anticipation. It’s helping people succeed by giving them what they didn’t even realize they needed.

That’s branding, too.

When I’m designing a visual identity or rebuilding someone’s website, I’m not just making things look nice. I’m setting up the structure. Creating safety. Helping them stop scrambling so they can lead with confidence.

Support taught me that clarity is power. Those small, strategic moves can completely change the momentum of the game. And just because your name’s not on the scoreboard, doesn’t mean you’re not driving the win.

That perspective is why I do what I do now, and why my clients trust me to see the angles they’ve been missing.

The Pandemic Made It Clear: Bad Branding Hurts Good People

During the COVID-19 pandemic, I watched business after business try to pivot, promote, and survive with branding that couldn’t carry the weight of what they offered. I saw brilliant service providers stuck with DIY logos, confusing websites, or generic messaging that didn’t reflect their skill or care.

It was painful, not because they weren’t talented, but because their branding created friction instead of trust.

And I couldn’t unsee it.

At the time, I was still focused on illustration, but deep down, I knew I could do more. I had the eye, the communication skills, and the strategy mindset to help people show up the way they deserved to. So I shifted. I went all in on brand design, not because it was trendy, but because I knew I could do it better.

I had the same feeling I did back in League:

“If this is what people are settling for, I have to build something better.”

Why Spite Can Be Strategic (When You Channel It Right)

Let’s talk about spite. Not the petty kind of spite (although I'll admit, I'm a bit petty), but the intentional type.

There’s something powerful about looking at what’s broken and saying, “Not on my watch.” That’s the kind of energy that pushed me into branding, and it’s the energy that still drives me when I see a founder struggling to get noticed or convert leads because their visual identity doesn’t match their value.

When you channel that frustration into focus, you build things that aren’t just prettier; they’re stronger, more thoughtful, and more effective.

I didn’t pivot into brand design out of boredom. I did it because I couldn’t stand watching talented people get overlooked or underpaid because of avoidable brand mistakes.

Now, I help my clients reclaim that power by creating brands that reflect their worth, show their expertise, and actually make business easier.

Clients have gone on to attract higher-quality leads, streamline their services, and finally feel proud sending someone to their site.

Because sometimes the most strategic thing you can do… is do it better out of spite.

Creating What You Never Got Can Change Everything

The biggest shift didn’t happen when I started offering brand design. It happened when I started becoming the designer I wish every struggling business owner had from the start.

I thought about all the moments where someone deserved better: better clarity, better design, better strategy. And I built my process around that. Around the pain points I’d seen too many times. Around the gaps I knew I could close.

Now I don’t just create logos. I create full brand experiences that help people step into who they’ve been all along. Through strategy-backed visual identity, website design, and marketing collateral, I help founders build brands that feel like home, and actually convert.

The kind of support I needed in-game? I give that in business. The kind of grounding, clarity, and momentum I wanted others to have? That’s baked into every deliverable.

Because in real life, creating what you need to finally grow your business, isn’t a heal for 650HP, it’s a brand strategy.

And when you build from that place, your work doesn’t just look good. It works hard.

You Don’t Have to Wait for the Perfect Team, Be It

If you’ve ever thought, “I could do this better” about a service, an experience, or a whole industry, you probably weren’t wrong.

That thought doesn’t make you arrogant. It makes you aware.

Most of my best moves in business came from that moment of clarity:

“What I needed didn’t exist… so I became it.”

So here’s my invitation to you: If your brand doesn’t reflect the value you bring… If you’re piecing together your services with crossed fingers and Canva templates… This is exactly the kind of transformation I guide clients through at Constant Creates with a mix of grounded strategy, design that works hard, and systems that grow with you.

If you know there’s something better and you’re ready to build it, let’s do it together.

Because the most powerful version of your brand might come from doing exactly what I did back then: Looking at the mess in front of you and saying,

“I’ve got this.”