Age in Place – Brand Identity Design

Age in Place is a service under Family Legacy Care that connects licensed in-home caregivers with families in need of compassionate, qualified elder support. To help launch this new initiative, I developed a full brand identity that builds on the visual foundation of Family Legacy Care while giving Age in Place its own sense of clarity and purpose.

The goal was to create a brand that felt trustworthy, caring, and connected, clearly related to its parent brand, yet distinct enough to stand on its own. I delivered a full brand guidelines document including logo variations, typography, color palette, visual direction, and a messaging foundation (mission and vision statements). The result is a cohesive brand system that supports recognition, trust, and long-term growth.

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