The Branding Blueprint Blog
Actionable Branding, Website & Marketing Tips for Service-Based Businesses
The Branding Blueprint Blog is where I break down what actually helps service-based businesses grow beyond the surface. Here you’ll find practical insights on brand strategy, Squarespace website design, content visibility, and marketing systems that support real sales, not just “looking good.” Whether you’re refining your brand, rebuilding your website, or trying to show up more confidently online, these posts are designed to help you move with clarity.
Branding Beyond Logos: Essential Brand Assets Every Small Business Needs
Think your logo is enough? Think again. Here’s how to build a strong visual identity with the essential brand assets every small business needs to thrive.
Top 10 Elements of a Strong Visual Brand Identity
Discover the top 10 elements that make up a strong visual brand identity. Learn how to create a cohesive and recognizable brand through effective use of logos, color palettes, typography, and more.
The Power of Brand Strategy: The Key to Business Success
Dive deep into the essence of brand strategy, its critical components, and the tangible benefits it brings to businesses. Discover how a strong brand strategy can be your compass in a saturated marketplace.
Audience Personas: Crafting Your Idealized Customer
Unlock the true potential of your brand by crafting insightful audience personas. It's not about reaching everyone; it's about creating meaningful connections. Explore the art and science of understanding your ideal customer with our comprehensive guide.
Finding Your People: The Power of Understanding Your Target Audience
Having a hard time navigating your business? Dive deep into the art of understanding your target audience. From the magic of clear brand messages to the nuances of color in design, discover how a laser-focused vision can amplify your brand's impact in today's digital landscape.
Color Psychology 101: The Impact of Color on Effective Marketing
Discover how color shapes consumer perceptions and buying decisions. Understand the essentials of color psychology to enhance your marketing strategies and boost business growth.
Building a Logo Suite: The Importance of Secondary Logos in Your Brand Identity
Ever wondered why your brand might need more than one logo? Dive into the importance of secondary logos in crafting a versatile and memorable brand identity. With insights from Constant Creates, explore strategies and practical tips that can elevate your brand to new heights!
The Power of Multiple Logos: How to Build a Flexible Logo Suite for Your Brand
Think one logo is enough? Not quite. Here’s how a flexible logo suite—primary, secondary, and tertiary logos—keeps your brand consistent and impactful everywhere.